Family Owned · Bradenton, FL · Since 2016
Meet the People Behind
Every Project
Luciano and Joanna Soares aren't a call center, a franchise, or a middleman. They're a husband and wife who built Doxa Flooring from the ground up — project by project, neighbor by neighbor, for 10+ years.
🏆 Nextdoor Neighborhood Favorite ⭐ Top 1% Tiling Contractor 🎖️ Top Gun — Manatee County ✓ Licensed & Insured
10+
Years in Businesses
Family Owned Since 2016
Luciano & Joanna Soares
Owners & Founders · Doxa Flooring Inc. · Bradenton, FL
When you hire Doxa Flooring, you're not hiring a franchise or a call center — you're hiring Luciano and Joanna Soares directly. Luciano personally executes every installation, from standard tile to intricate custom work. Joanna manages estimates, scheduling, and client communication from start to finish.
Luciano brings over a decade of hands-on tile and flooring installation experience. Before founding Doxa in 2016, he served as a missionary in Brazil for 4 years and founded an Assembly of God church that continues to grow today. That foundation — discipline, integrity, service to others — is built into every project Doxa takes on.
"Every job, big or small, gets my personal attention. You'll have our number, and I personally oversee every project. That's not just good business — it's how neighbors should treat neighbors."
— Luciano Soares, Owner
Based
Bradenton, FL 34207
In Businesss
Since 2016 (10+ Years)
Service Area
Tampa Bay to Fort Myers
Languages
English & Español
License
FL Licensed & Insured
Outside of Work
Kayaking & Canoeing 🛶
Building Trust Since 2016
A Decade of Earned Recognition
From one crew in Bradenton to Tampa Bay's most decorated flooring company — built project by project, neighbor by neighbor.
Doxa Flooring Inc. Founded
Luciano and Joanna Soares launched Doxa Flooring in Bradenton, FL — a labor-only tile and flooring installation company built on a simple promise: expert installation, honest pricing, no middlemen. First projects: residential tile in Manatee County.
Top Gun Flooring Company — Manatee County
Just two years in, Luciano and Joanna were recognized by the County Advisory Board as a Top Gun Manatee County flooring company — honoring businesses that go above and beyond to make their local communities a better place. An early signal that Doxa was building something lasting.
Word Spreads Across Manatee County
Neighbors on Google, Yelp, and Nextdoor began sharing Luciano's number unprompted. Expanded into commercial flooring — offices, restaurants, and medical facilities across Manatee and Sarasota counties. Doxa's reputation for precision and reliability took root.
Licensed, Fully Insured & Built for the Long Term
Obtained full Florida contractor licensing and comprehensive liability and workers' comp coverage. Expanded into Hillsborough and Pinellas counties. Established custom design as a signature specialty — herringbone, medallions, natural stone, and large format tile.
Nextdoor Neighborhood Favorite — Year 1
Voted Nextdoor Neighborhood Favorite in Bradenton by verified neighbor votes — no paid promotion, no advertising. Just real people recommending a trusted local company.
Back-to-Back. Second Consecutive Win.
Won Nextdoor Neighborhood Favorite for the second consecutive year — the only flooring company in Bradenton to achieve back-to-back recognition. Expanded south into Charlotte and Lee County. Fort Myers and Cape Coral added based entirely on client demand.
Top 1% Tiling Contractor — Quality Business Awards
Recognized by Quality Business Awards as the leading tiling contractor in Bradenton — top 1% of American tile contractors with a quality score exceeding 95%. National recognition placing Doxa among the most elite flooring professionals in the country.
Growing the Coverage. Keeping the Mission.
Expanding service reach across all six counties from Tampa to Fort Myers. Same personal ownership, faster scheduling, and deeper regional coverage. Luciano still personally on every job. The mission never changes: expert labor, honest pricing, family accountability.
Beyond the Job Site
Rooted in Community & Faith
Doxa Flooring isn't just a business — it's an extension of who Luciano and Joanna are. Before launching Doxa, Luciano spent four years as a missionary in Brazil and founded an Assembly of God church that continues to grow today. That commitment to people, service, and doing things with integrity is the same philosophy they bring to every flooring project.
When they're not on the job, Luciano and Joanna enjoy Florida's outdoor life — kayaking and canoeing on the waterways they've called home for over a decade. Bradenton isn't just where they work. It's where they live, worship, and invest in the community around them.
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Missionary & Church Founder
Luciano served 4 years as a missionary in Brazil and founded an Assembly of God church in 2012 that continues to grow in size and membership today.
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Local Community Support
Active supporters of local churches and charities throughout Manatee County. Recognized by the County Advisory Board for social betterment and community leadership.
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True Florida Locals
Luciano and Joanna love the Florida outdoors — kayaking and canoeing the waterways around Bradenton. They're not transplants passing through. They're your neighbors.
What Drives every Decision
Our Values & Mission
The principles that guide every job, every client interaction, and every estimate we give.
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Written Estimates — Always
Every project gets a written quote before we start. No surprise charges, no scope creep, no price changes after you agree. What we quote is what you pay.
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Personal Accountability
You deal directly with Luciano and Joanna from estimate to final walkthrough. No subcontractors. No intermediaries. Two people personally responsible for every job.
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Earned Recognition Only
Every award we've received — Nextdoor Neighborhood Favorite, Top 1% Contractor, Top Gun — was earned through real work and real client satisfaction. Never paid for.
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No Markups on Labor
We're a labor-only company. You source your materials directly — no inflated markups, no hidden supply fees. You control your material budget. We deliver the craftsmanship.
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Licensed & Fully Insured
Fully licensed in Florida with comprehensive liability and workers' comp on every project. Plus a 1-year labor warranty on every installation — your home is always protected.
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Community First
Bradenton isn't just where we work — it's where we live. We support local churches, charities, and neighbors. Building floors and building community are not separate things.
Community First
"To provide Tampa Bay and Southwest Florida families and businesses with expert flooring installation — delivered with personal accountability, honest pricing, and the same integrity that has guided everything Luciano and Joanna Soares have built since 2016."
Why clients Choose Us
Recognized for Excellence
Neighborhood Favorite
Voted by real, verified neighbors in Bradenton — two years running. A testament to consistent quality and community trust.
"Doxa Flooring is the only tile and flooring company I trust — talented, experienced, trustworthy, and conscientious." — Nextdoor community
Top 1% Tiling Contractor
Recognized as the leading tiling contractor in Bradenton — representing the top 1% of American businesses in the trade.
"Achieving a quality score of 95%+ demonstrates an unwavering commitment to excellence and customer satisfaction." — Quality Business Awards 2024
Top Gun Flooring Company
Named a Top Gun Manatee County flooring company — honoring businesses that go above and beyond for their local community.
"Luciano & Joanna Soares are recognized as leaders in the flooring and tile installation industry — professionals committed to quality and community." — County Advisory Board
Ready for Service You Can Trust?
"Talk With Us Today — Begin The Journey Towards The Tile & Flooring of Your Dreams."
No commitment, pressure, or obligation. Just a free 30-minute conversation about your project.
Free Estimates · No Commitment · Licensed & Insured · Tampa Bay to Fort Myers
🏆 Nextdoor Neighborhood Favorite · ⭐ Top 1% Tiling Contractor · 🎖️ Top Gun — Manatee County
Professional flooring & tile installation serving Tampa Bay to Southwest Florida since 2016.
FL License: #XYZ99999999999
Contact Info
Call or Text us at (941) 545-3271
Service Area
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Business Hours: Mon-Fri 7AM-7PM | Sat 8AM-6PM | Sun 9AM-5PM
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